The Asymmetrical Wonder: Coggiola Janus of the 1970s

RARE ONES - The 1970s saw a plethora of unique concept vehicles, each embodying the era's spirit of innovation and daring design. One such gem, often overlooked by the public, is the Coggiola Janus Prototype. This vehicle stands out with its "two-faced" wedge design, showcasing asymmetrical sections that start from the midpoint of the body, making it a visual spectacle. Despite its potential for production, the Janus remains a rare find, its highly-refined surface treatment emblematic of many Coggiola creations.

The Coggiola Janus Prototype stands out with its "two-faced" wedge design, showcasing asymmetrical sections that start from the midpoint of the body, making it a visual spectacle. (Picture from: Carrozzieri-Italiani)

Sergio Coggiola, born in 1928 and passing away in 1989, was one of renowned Italian designers who left an indelible mark on the automotive industry. His career began at Carrozzeria Ghia in Turin, where he served for 15 years, eventually leading Ghia's prototype shop until 1952. In 1966, Coggiola established his own company, Carrozzeria Coggiola, in Orbassano, a commune near Turin. This move allowed him to further explore his creative visions and bring them to life.

The Coggiola Janus (in clay model) was sliced down the middle, incorporating mirrors to present two distinct design proposals on either side. (Picture from: Carrozzieri-Italiani)

During the 1980s, Coggiola's expertise became highly sought after by various car manufacturers. He freelanced, often bringing third-party designs to fruition. Notable examples include the Citroën Karin, designed by Trevor Fiore, and the Lamborghini Portofino. He also worked on prototypes of the Renault Mégane. Coggiola's ability to produce individual, one-off vehicles made him a favorite among elite clients, including the Sultan of Brunei. For the HH. Sultan, Coggiola crafted Bentley B2 and B3 coupés and convertibles, based on designs by Pininfarina, creating a total of 17 units between 1994 and 1996.

The Coggiola Janus Prototype was meticulously crafted with aerodynamics in mind, ensuring that the vehicle was as functional as it was eye-catching. (Picture from: Carrozzieri-Italiani)

The Coggiola Janus prototype is particularly fascinating due to its unique design approach. The clay model was sliced down the middle, incorporating mirrors to present two distinct design proposals on either side. This allowed for a direct comparison of different stylistic elements. The right side of the car featured a unique window theme but lacked a door handle and fuel tank lid, elements present on the opposite side. This asymmetry created a striking visual effect, emphasizing the innovative spirit behind the Janus.

The right side of the Coggiola Janus (in clay model) featured a unique window theme but lacked a door handle and fuel tank lid, elements present on the opposite side. (Picture from: Carrozzieri-Italiani)

The sporty theme of the Janus was not merely for show. The design was meticulously crafted with aerodynamics in mind, ensuring that the vehicle was as functional as it was eye-catching. The prototype served as a preliminary study of shapes, with the centerline dividing two entirely different stylistic areas while maintaining the same overall dimensions. The name Janus, derived from the Latin god with two faces, aptly captures the dual nature of this extraordinary vehicle.

The Coggiola Janus Prototype remains a testament to Sergio Coggiola's ingenuity and the bold creativity of 1970s automotive design. (Picture from: Carrozzieri-Italiani)

The Coggiola Janus prototype remains a testament to Sergio Coggiola's ingenuity and the bold creativity of 1970s automotive design. Its asymmetrical design and innovative approach continue to inspire and intrigue car enthusiasts and designers alike. The Janus is a symbol of an era where boundaries were pushed, and new possibilities were explored, leaving a lasting legacy in the world of automotive design. We apologize for the lack of a proper video about the Coggiola Janus. Instead, please enjoy this video about the Farago CF 428 by Carrozzeria Coggiola.

As we reflect on the unique and daring designs of the past, the Coggiola Janus stands out as a remarkable example of innovation and artistry. Its legacy reminds us of the importance of creativity and the impact it can have on shaping the future of design. This prototype is not just a car; it's a piece of history, encapsulating the spirit of an era defined by bold ideas and groundbreaking achievements. ***  [EKA | FROM VARIOUS SOURCES | COGGIOLA | CARSTYLING.RU | WIKIPEDIA | ARCHIOPROTOTIPI.IT | ALLCARINDEX | CARROZZIERI-ITALIANI | COACHBUILD ]

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