Copper Elegance: Exploring the Unique Design of Exemplar I

ONE-OFF - In the world of automotive history, one particular car stands out as a testament to the enduring allure of copper, brass, and bronze in car design. The 1967 Exemplar I Concept is a unique creation that aimed to restore the prestige of these materials in an era dominated by steel and chrome.

The 1967 Exemplar I Concept is a unique creation that aimed to restore the prestige of copper, brass, and bronze materials in an era dominated by steel and chrome. (Picture from: BringATrailer)

During the Brass Era, which spanned from 1896 to 1915, copper, brass, and bronze were integral to car construction. However, as mass production techniques evolved, these materials were gradually replaced by steel, nickel plating, and enamel. Chrome emerged as the go-to coating, defining the aesthetic of cars for decades.

The Exemplar I was designed by Mario Revelli de Beaumont and built by Carrozzeria Coggiola, it was first shown to the world at the 1968 New York Auto Show. (Picture from: Silodrome)

The resurgence of copper in automotive design began in 1964 when the Copper Development Association collaborated with Carrozzeria Sibona-Bassano to create the 1964 Mercer-Cobra designed by Virgil M. Exner Sr. and his son, Virgil M. Exner Jr. Despite its attention-grabbing design, the industry did not immediately embrace copper on a large scale.

The 1967 Exemplar I Concept built based on Buick Riviera Gran Sport, and showcased a futuristic design ahead of its time, resembling vehicles from the mid-1970s rather than the late 1960s. (Picture from: BringATrailer)

The turning point came in 1967 with the unveiling of Exemplar I. Funded by the Bridgeport Brass Company and the Copper Development Association, this car was a reimagined 1967 Buick Riviera Gran Sport, featuring a modern body designed by Mario Revelli de Beaumont and built by Carrozzeria Coggiola in Turin, Italy.

Inside the cabin, copper plating is prominently featured, extending to the car's exterior as well. (Picture from: BringATrailer)

The Exemplar I showcased a futuristic design ahead of its time, resembling vehicles from the mid-1970s rather than the late 1960s. Its innovative features included dual radiators and a front-mounted spare tire, challenging traditional automotive norms.

The interior of Exemplar I was equally striking, adorned with copper-plated elements from center consoles to trim pieces. (Picture from: BringATrailer)

The interior of Exemplar I was equally striking, adorned with copper-plated elements from center consoles to trim pieces. However, the excessive use of copper somewhat overshadowed the car's groundbreaking design, leading to mixed reactions.

Under the hood, you'll find the spare wheel at the front, along with dual radiators and a significant presence of copper plating and components, showcasing the material's importance. (Picture from: BringATrailer)

Following its debut at the 1968 New York Auto Show, Exemplar I embarked on a nationwide tour, captivating audiences with its unique blend of style and material innovation. However, due to regulatory constraints, the car could not be registered for road use in the United States.

The Exemplar I serves as a fascinating chapter in automotive history, highlighting the ongoing quest for innovation and the enduring appeal of unconventional materials in car design. (Picture from: BringATrailer)

Fortunately, the car found a savior in Herman Steinkraus, president of the Bridgeport Brass Company, who purchased it to preserve its legacy. After decades in private ownership, the car underwent restoration and is now (in April 2024) offered for sale, registered and ready for the road in Vermont as a 1967 Buick Riviera.

The story of Exemplar I serves as a fascinating chapter in automotive history, highlighting the ongoing quest for innovation and the enduring appeal of unconventional materials in car design. Its journey from show car to road-legal masterpiece underscores the timeless allure of craftsmanship and creativity in the automotive world. *** [EKA | FROM VARIOUS SOURCES | BRINGATRAILER | SILODROME | AUTOEVOLUTION | CONCEPTCARZ ]

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