Lancia introduced its newest PUre and RAdical EV concept

New EVOLUTION After some time ago, Lancia gave the hints that they were working on a new car to expand their model line up. So on April 15, 2023, this Italian automotive brand unveiled its newest concept car which provides an overview of what they call part of their evolutionary process.

The Lancia Pu+Ra HPE (High Performance Electric) appeared in the bluish green colour, with a warm golden tone, pays homage to the historic and timeless Lancia Flaminia Azzurro Vincennes. (Picture from: Lancia)

As we know, Lancia is an automotive brand that once dominated the world of automotive racing back in the 1980s to 1990s, and today the Italian automotive manufacturer is ready to evolve again by launching a new concept car called Lancia Pu+Ra HPE (High Performance Electric). Not only that the bluish green colour, with a warm golden tone, made of liquid metal with latest-generation pigments, pays homage to the historic and timeless Lancia Flaminia Azzurro Vincennes.

Lancia is ready to evolve again by launching a new concept car called Lancia Pu+Ra HPE in April 15, 2023. (Picture from: Stellantis)

As the Pu+Ra name implies, this Lancia's fully electric-powered concept car embodies the principles of the brand's new design language, which is 'Pure' and 'Radical,' where the car' volume is created from the intersection of basic and iconic shapes such as circles and triangles, combined with some eclectic details. So it is not surprising then that the concept car is claimed as an expression of timeless Italian design, with a sustainable and innovative approach that goes beyond the common automotive language.

The Lancia Pu+Ra HPE is a fully electric-powered concept car embodies the principles of the brand's new design language, which is 'Pure' and 'Radical.'. (Picture from: AutoDesignMagazine)

Furthermore, the automotive's brand under the Stellantis flag also said that its latest concept car is a natural evolution of the Lancia Pu+Ra Zero, as it featuring many features taken from those three-dimensional sculpture launched back in November 2022. 

Lancia revealed its new logo and Pu+Ra Zero sculpture as teasing EV design language back in November 2022. (Picture from: Carscoops)

As we can see for more detail on its exterior, the Lancia Pu+Ra HPE concept car adopts a horizontal line that extends from the side to wrap around the rear window. And the automaker states it is reminiscent of the Lancia Beta HPE (High Performance Estate) of the 1970s, coupled with its Venetian-blind inspired structure.

The Lancia Pu+Ra HPE adopts a horizontal line that extends from the side to wrap around the rear window. (Picture from: AutoDesignMagazine)

Besides that we can also clearly see that the new concept car is a smallish two-door coupe with the doors flowing into the rear fender with a slight rear flare that appears a bit short. While the front section beyond the A-pillars is still hidden from view, the visible proportions suggest the concept will be quite small in stature.

The Lancia Pu+Ra HPE' interior is the result of a collaboration between Lancia and Cassina expresses full coherence with the brand's new pure and radical design language. (Picture from: AutoDesignMagazine)

Furthermore the rear, it focused by offering a top-down view and featuring a prominent horizontal stripe on the rear window, but further down we can see the round taillights very similar to the Lancia' iconic model Stratos. That's not coincidence, due to Lancia specifically cited the Stratos as an inspiration source not only for the lights, but the short rear deck with a small, sharp lines spoiler are also reminiscent of the legendary model.

Then inspiration from Italian furniture design is evident in the round rugs and front seats, which are inspired by the Maralunga armchair designed by Vico Magistretti for Cassina. (Picture from: AutoDesignMagazine)

Well, due to the unique design of the Lancia Pu+Ra HPE, no one would have thought that it was inspired by the world of furniture. As you can see the the Lancia Pu+Ra HPE' interior is the result of a collaboration between Lancia and Cassina expresses full coherence with the brand's new pure and radical design language, thanks to the use of iconic and simple forms that eschew the language of the car.

The Lancia Pu+Ra HPE' rear is focused by offering a top-down view and featuring a prominent horizontal stripe on the rear window, but further down we can see the round taillights very similar to the Lancia Stratos. (Picture from: AutoDesignMagazine)

In fact, the concept reinvents an eclectic space inspired by interior design of a contemporary home atmosphere with flowing architecture that focuses on detail as a form of pure composition as a whole. Then inspiration from Italian furniture design is evident in the round rugs and front seats, which are inspired by the Maralunga armchair designed by Vico Magistretti for Cassina.

Lancia specifically cited the Stratos as an inspiration source not only for the lights, includes the short rear deck with a small, sharp lines spoiler. (Picture from: Stellantis)

Unfortunately the technical details have not been disclosed yet by the automaker, but what is clear and certain, it equipped with various advanced technologies, because this fully electric-driven concept car carries the Italian brand's vision in terms of a range of more than 700 km, charging time of more than 10 minutes and energy consumption of less than 10 kWh per 100 km.

The automaker further said that the Lancia Pu+Ra HPE is the first car equipped with the Sound Air Light Augmentation (SALA) virtual interface that we will find on the new Ypsilon. And thanks to SALA, Lancia will be the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies, which centralize audio, climate control and lighting functions, and enable the creation of an in-car environment at the touch of a button or by your voice.

"Today Lancia presents Lancia Pu+Ra HPE, the brand vision for the next 10 years that takes the brand into the era of electric mobility and defines the way we understand and feel the car. Starting with the new Ypsilon, our future best cars will be inspired by Lancia Pu+Ra HPE," said Luca Napolitano, CEO of the Lancia' marque. *** [EKA | FROM VARIOUS SOURCES | LANCIA | STELLANTIS | NETCARSHOW | AUTODESIGNMAGAZINE | CARSCOOPS ]

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