Special GIFT This year Ferrari celebrates its 30th anniversary in mainland China. In order to enliven this celebration, this Italian premium car marque launched the one and only Tailor Made Ferrari Roma back in January 16, 2023.
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| Here's the Tailor Made Ferrari Roma Special for 30th anniversary of the Prancing Horse's existence in China. (Picture from: Motor1) |
This time, the prancing horse auto breeder presents the all-new one-off Ferrari Roma by taking inspiration from traditional Chinese aesthetics and craftsmanship through the many personalization options offered by the Ferrari's Tailor Made programme, and also is a tribute to the brand's achievements over the past 30 years existed in the country. |
| The Tailor Made Ferrari Roma also meant the beginning of the fourth decade which marked the strengthening of Ferrari's presence in the Chinese market. (Picture from: GoOto) |
In addition, the launch of the Tailor Made Ferrari Roma is not only interpreted as a celebration of three decades since the first order for Ferrari was sent to Beijing in 1992, but also the beginning of the fourth decade which marked the strengthening of Ferrari's presence in the Chinese market.
To present the uniqueness of the Tailor Made Ferrari Roma, specifically in terms of aesthetics and traditional Chinese craftsmanship, Ferrari to work together through its Tailor Made programme has partnered with leading Chinese designer Jiang Qiong'er.
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| The Tailor Made Ferrari Roma of 30th anniversary in China was inspired by the daily lives of people in China. (Picture from: GoOto) |
As we know, Jiang Qiong'er has an international reputation, much sought after because his works are rooted in Chinese refinement, beauty, and cultural heritage. His distinctive design vision and insight, along with his deep understanding of traditional Chinese culture, perfectly matched with Ferrari's aspirations in creating of the one-of-a-kind Ferrari Roma as a special gift to commemorate the special occasion.
Together, Ferrari and Qiong'er drew inspiration from what they came to call the Chinoiserie Chic, a refined blend of classic Chinese aesthetics with concept and craftsmanship to achieve a synthesis of Italian design philosophy.
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| A special marker on the 30th anniversary edition of the Tailor Made Ferrari Roma is enlivening the supercar market in China. (Picture from: GoOto) |
It is meant to provide a unique customized experience featuring a wide selection of specifications and bespoke design solutions. Clients are assisted by a team of Ferrari designers to create a model that reflects their individuality and taste, while upholding the aesthetic standards of the Ferrari brand.
Unmitigated, this Tailor Made Ferrari Roma is described as the embodiment of fundamental artistic and design principles shared by both parties such as dedication to detail, respect for heritage and tradition, and most importantly, a commitment to exceptional craftsmanship which creates a design language of elegance and timeless simplicity.
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| The Tailor Made Ferrari Roma of 30th anniversary in China features a traditional carmine red finish. (Picture from: GoOto) |
As can be seen, the supercar is finished in the contrasting yet eye-catching Sanusilver Matte and Rosso Magma Glossy colors, the latter paying homage to the traditional Chinese carmine red color. The lines that run along the body and through the interior are inspired by classic Ming Dynasty furniture. It brings together traditional Chinese-inspired details and sophisticated Italian artistry of the original model.
Many fine details feature on the interior, such as the carbon fiber sill dedicated exclusively to Tailor Made, the key case painted in mottled red and gold Boluo lacquer, an ancient Chinese technique known for its unique textural finish, and a dedication plate engraved with the Chinese character number “30”.
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| The Tailor Made Ferrari Roma of 30th anniversary in China presents the art of living that is encountered daily. (Picture from: GoOto) |
This particular gold plate was encrusted with jade and had a symbolic meaning in ancient Chinese culture like gold symbolized wealth and good luck, while jade indicated purity and gentleness. Both are synonymous with good will and respect.
As mentioned above, this such a precious lifestyle package that has received the delicate hand touches of Jiang Qiong'er dedicated exclusively to this special Ferrari Roma by combining multi-sensory pleasures that embodies the search for quality and style.
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| The Tailor Made Ferrari Roma of 30th anniversary in China draws inspiration from traditional Chinese arts. (Picture from: GoOto) |
Besides that, there is also another exclusive package which contains a set of four aroma diffusers (one for each season) made with ebony and crystal, a tea set painted with Boluo lacquer speckled red and gold, ebony cigar box, inkstone-made cigar ashtray, a tea set made with handcrafted woven bamboo, Xuan paper kites, a cashmere blanket, and a Chinese plaid set made of agate and leather. All these items are stored in drawers, armrests and trunk.
Like standard version of the Ferrari Roma is powered by a 620 hp turbo-charged V8 engine. That machine won the International Engine of the Year award for the fourth year in a row, this is also the pinnacle of performance in this category. So, the Tailor Made Ferrari Roma blends traditional Chinese aesthetics with inherent Italian style in this supercar. *** [EKA | FROM VARIOUS SOURCES | FERRARI | MOTOR1 ]Note: This blog can be accessed via your smart phone.
