Currently, electric vehicles are a trend that has been practiced by automotive industry players around the world today. This is also done by motorcycle industry players, and related to electric-powered vehicle products, the legendary American motorcycle brand, Harley-Davidson has also launched its first electric motorcycle called Harley-Davidson LiveWire back in the 2014 |
The Harley-Davidson Revival concept aims to deliver an electric Harley to appeal to the younger generations and designed by Tanner Van De Veer. (Picture from: https://bit.ly/33O1KEL)
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Although it has received a lot of support and positive reviews, so far sales of the Harley-Davidson eco-friendly motorcycle have been less than satisfactory. This is probably because Harley-Davidson is still seen as a premium brand that has a quite expensive price tag for the younger generation.
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| The visual appearance of the Harley-Davidson Revival concept adds a fresher impression and instantly recognizable though at kilometers away from one whose seen it. (Picture from: https://bit.ly/3lEzGto) |
This is compounded by the fact that the Harley-Davidson image is still associated with first-class motorcyclists and the perception that all its motorbike models are large and expensive. In short, some millennials would not choose Harley-Davidson even if they could afford it.
Seeing the unpleasant image attached to those American motorcycle brand, a recent graduate of the Industrial Design program at the University of Cincinnati College of DAAP named Tanner Van De Veer carried out a motorcycle concept design called the
Harley-Davidson Revival Concept that might become a solution to the problem.
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| The futuristic Harley-Davidson Revival concept motorcycle is inspired by the Harley's old-board tracker style blends into a modern eye-catchy appearance so fit for Generation Z tastes. (Picture from: https://bit.ly/33O1KEL) |
As quoted from Autoevolution, Harley-Davidson Revival is made with a minimalist design but remains muscular and iconic. The motorcycle concept still uses an electric motor as its powertrain, and has a minimalist and futuristic look. The design itself is inspired by the initial design of Harley-Davidson boardtracker style.
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| The
futuristic Harley-Davidson Revival concept has a tank that is formed of transparent panels to carry a muscular profile echoed with the chunky battery slung below. (Picture from: https://bit.ly/30WTZKD) |
The motorcycle also completed with features such as adjustable footpegs, handlebars, genuine leather seats and a few other leather accents, a minimalist instrument cluster and sleek LED headlights. However, the size of the motorbike is now made more smaller and compact than what is currently offering by the Harley-Davidson.
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| The Harley-Davidson Revival concept looks iconic with a premium touch that can be seen clearly from its accents and material selection. (Picture from: https://bit.ly/3lEzGto) |
Then to save time in the battery recharging process, this motorcycle is also equipped with an exchangeable battery pack. In addition to the frame, the headlights are also designed to resemble the Harley-Davidson logo, which Van De Veer thought would make this motorcycle instantly recognizable though at kilometers away from one whose seen it.
"Despite many changes, the Revival will remain an instantly recognizable Harley-Davidson motorcycle," said the designer.
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| An industrial vibe carries over to the emphatic swingarm and powertrain forms. Vintage influences include exposed dual shocks. (Picture from: https://bit.ly/30WTZKD) |
In
our opinion, this electric motorcycle figure is worthy to be considered
to enter the line of production of Harley-Davidson motorcycles.😎 Because the motorcycle concept is only a design study of the DAAPworks 2020, it is not surprising if so far there is no sign of the famous American motorcycle manufacturer accepting those design ideas to be realized into its production version.😐
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