Eccentric Elegance- Sometimes, the automotive world surprises us with creations that defy norms, challenge conventions, and become timeless pieces of art. The intersection of bold vision, unorthodox designs, and innovative engineering often gives birth to vehicles that leave an indelible mark, even if they never reach mass production. Among such rare gems is a car that embodies eccentricity and exclusivity, a masterpiece that has stood the test of time—Herb Adams' Vivant 77.
The 1965 Vivant 77, a unique hot-rod style roadster of the 1960s built based on the Herb Adams' design and bodied by 'The Beatles of Troy, Michigan.' (Picture from: DesignBoom)
This car’s journey began in 1965 when Herb Adams, a passionate development engineer at Pontiac and a key figure in the muscle car revolution within General Motors, decided to bring his vision to life. Driven by a desire to blend style with performance, he set out to create a hot-rod that would double as a stunning design statement. Adams' ambition was not limited to crafting a striking aesthetic; he envisioned the Vivant 77 as a competitor in both stylistic appeal and racing performance.
The 1965 Vivant 77, a unique hot-rod style roadster of the 1960s drove to the Concorso d'Eleganza 2019 at Lake Como, Italy.(Picture from: DesignBoom)
The Vivant 77’s design carried an air of rebellion, drawing inspiration from the avant-garde Alfa Romeo BAT series, with sleek, dramatic lines that hinted at speed and sophistication. At first glance, it also evoked comparisons with another icon of its time, the 1962 Covington el Tiburon. The Tiburon, with its sharp, futuristic angles and streamlined body, stood as a symbol of innovation. However, where the Tiburon leaned into cutting-edge minimalism, the Vivant 77 embraced muscular power and flamboyant curves, making it a worthy rival not just in design but in performance ambition.
The steering wheel and dashboard view of the 1965 Vivant 77, a unique hot-rod style roadster of the 1960s.(Picture from: Pikabu.ru)
To construct the vehicle, Adams began by designing the body and
fabricating a sturdy spaceframe. At its heart was a rare and powerful
370 cubic-inch Pontiac V8 engine from 1958, a choice that underscored
the car's intent to dominate the drag strip. Every component was sourced
with meticulous care, culminating in a creation unlike anything else on
the road.
The 1965 Vivant 77 featured NOS 'Twin Blue' gauges, including speedo, tach, and center-console meters for oil, temp, amps, and fuel, matching its color scheme. (Picture from: JalopyJournal)
The vehicle's bodywork was brought to life by three highly skilled
English panel beaters—Harry Kennedy, Jack Henser, and John Glover—who
were affectionately known in the U.S. drag racing community as "The
Beatles of Troy, Michigan." Their craftsmanship ensured that the Vivant
77's aluminum body was as visually striking as it was aerodynamically
efficient. When the car made its debut at the 1966 Detroit Auto-Rama, it
turned heads and captured imaginations, standing as a testament to
Adams' creativity and determination.
The 1965 Vivant 77, a unique hot-rod style roadster of the 1960s uses the rare 370 ci Pontiac V8 engine. (Picture from: DesignBoom)
However, as often happens with visionary projects, the Vivant 77's moment in the spotlight was fleeting. Once the Auto-Rama concluded, the car faded from public view and was seemingly forgotten. Decades passed before it resurfaced, rediscovered in 2009, and underwent a meticulous restoration to bring it back to its original glory. Every detail, from its unique design to its powerful engine, was lovingly preserved, ensuring that the Vivant 77 remained a true reflection of its creator’s vision.
The 1965 Vivant 77, a unique hot-rod style roadster of the 1960s was displayed for the first time in the 1966 Detroit Auto-Rama even. (Picture from: DesignBoom)
The car's rebirth culminated in its appearance at the prestigious Concorso d’Eleganza in 2019, held at the stunning Villa d'Este on the shores of Lake Como, Italy. Among an elite gathering of 50 of the world's rarest and most exquisite automobiles and motorcycles, the Vivant 77 basked in the admiration of enthusiasts and collectors alike. Its journey from obscurity to one of the most revered automotive events in the world speaks to its enduring allure and the timeless nature of its design.
The story of the Vivant 77 is more than just a tale of a unique car; it is a celebration of ambition, artistry, and perseverance. Its ability to stand shoulder-to-shoulder with contemporaries like the Covington el Tiburon reflects a golden age of automotive innovation where boundaries were pushed, and rules were rewritten. Herb Adams’ dream car may not have become a household name, but its legacy endures as a symbol of what is possible when creativity and determination meet. *** [EKA [19042020] | FROM VARIOUS SOURCES | DESIGNBOOM | JALOPY JOURNAL ]
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The story of the Vivant 77 is more than just a tale of a unique car; it is a celebration of ambition, artistry, and perseverance. Its ability to stand shoulder-to-shoulder with contemporaries like the Covington el Tiburon reflects a golden age of automotive innovation where boundaries were pushed, and rules were rewritten. Herb Adams’ dream car may not have become a household name, but its legacy endures as a symbol of what is possible when creativity and determination meet. *** [EKA [19042020] | FROM VARIOUS SOURCES | DESIGNBOOM | JALOPY JOURNAL ]
