Wait & SEE - Aston Martin is a name synonymous with luxury and high performance, yet it’s the company’s sub-brand, Lagonda, that is currently in the spotlight. This historic brand, acquired by Aston Martin in 1947, has undergone several transformations over the decades. Notably, in the 1970s, Lagonda shifted its focus to producing four-door sedans, allowing Aston Martin to emphasize its sporty models. However, despite various updates, including the Series 4 facelift in 1987, Lagonda struggled to maintain competitiveness in a rapidly evolving automotive landscape.
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| 2018 Aston Martin Lagonda Vision Concept shown at the 2018 Geneva Motor Show. (Picture from: Liputan6) |
Fast forward nearly thirty years, and Aston Martin began a fresh chapter for Lagonda, unveiling the All-New Lagonda Vision Concept at the 2018 Geneva Motor Show. This event marked a pivotal moment for the brand, showcasing a vehicle that not only embodies luxury but also embraces cutting-edge technology and eco-friendliness. The Lagonda Vision Concept is not merely a car; it’s a statement of intent, a clear signal that Lagonda is ready to reclaim its position in the luxury market with an eye on sustainability.
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| The absence of the B pillar makes the door open in various directions. It brough and facilitates more spacious access for passengers. (Picture from: Liputan6) |
The Lagonda Vision Concept boasts a striking design that is ahead of its time, with features that seem to leap straight from the pages of science fiction. Its aerodynamic silhouette minimizes air resistance, enhancing efficiency. The front grille, alongside the sleek body and ultra-thin headlights, gives the vehicle a contemporary and futuristic flair. Additionally, the innovative use of cameras in place of traditional mirrors and expansive side windows further amplifies its avant-garde aesthetic. This design not only looks modern but also serves a functional purpose by improving visibility for both driver and passengers.
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| Although equipped with driverless or autonomous technology, 2018 Aston Martin Lagonda Vision Concept is still decorated with modern-style steering wheel. (Picture from: Liputan6) |
Inside the Lagonda Vision Concept, the emphasis on comfort and spaciousness is apparent. The absence of a B-pillar and the incorporation of rear-hinged ‘suicide’ doors provide a seamless entry and exit experience, a thoughtful touch for a luxury vehicle. The cabin is designed to envelop passengers in an atmosphere of tranquility and opulence, complete with high-end materials and ample legroom, ensuring every journey feels first-class.
One of the standout features of this concept is its autonomous driving capability. The Lagonda Vision Concept is equipped with a four-level autonomous driving system, allowing it to navigate various road conditions without human intervention. This feature can be activated with a simple button press, at which point the steering wheel retracts into the dashboard. This innovative design not only maximizes interior space but also enhances the futuristic experience that the Lagonda Vision aims to deliver. Moreover, the ability to reposition the steering column from left to right adds a practical element, catering to diverse markets around the world.
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| The stern of 2018 Aston Martin Lagonda Vision Concept has a futuristic design compared to the current Aston Martin product. (Picture from: Liputan6) |
Aston Martin’s CEO, Andy Palmer, has expressed a strong belief that luxury and modernity can coexist harmoniously. He stated, “We believe people think luxury in cars is juxtaposed with a traditional approach because currently only that is available. Lagonda is here to fight this mindset, and proves modern and luxurious can unite.” This philosophy is at the core of the Lagonda Vision Concept, which seeks to redefine what a luxury vehicle can be in the 21st century.
As of now, specific technical details about the Lagonda Vision's electric capabilities remain under wraps. However, Aston Martin has indicated plans to bring this innovative vehicle to market by 2021. (Were YOU A Witness To Its Revival?) The anticipation surrounding its release is palpable, as automotive enthusiasts and eco-conscious consumers alike are eager to see how Lagonda’s revival unfolds in the form of this stunning electric vehicle.
The Lagonda Vision Concept signifies a bold step into the future for Aston Martin’s luxury sub-brand. With its unique blend of innovative design, high-end comfort, and autonomous technology, Lagonda is not just looking to compete with traditional luxury brands but is also aiming to lead the way in the electric vehicle market. This revitalization reflects a broader shift within the automotive industry toward sustainability and modern luxury, indicating that Lagonda is poised to make a significant impact in the years to come. As we await further developments, one thing is clear: Lagonda’s journey has only just begun, and the future looks incredibly promising. *** [EKA [14092018] | FROM VARIOUS SOURCES | CARSCOOPS | ]Note: This blog can be accessed via your smart phone
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