Jeep Wrangler modified by Mopar won the prestigious title in the 4x4 SUV class as the Hottest. And SEMA (Specialty Equipment Market Association) management gave this award to Pietro Gorlier, Head of Parts & Service Mopar, Fiat Chrysler Automobiles (FCA) at the Las Vegas Convention Centre in conjunction with the SEMA 2016 Show, which was held from October 31 to November 3, 2016.
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| Jeep Wrangler CJ66 concept as the Hottest 4x4 SUV on the SEMA 2016 Show. (Picture from: http://adf.ly/1fRy9) |
Amazingly this award has been seven times in a row won by Mopar Wrangler. "SEMA and its members proved to be critical of the trend in the aftermarket industry and modifications. Proud as a recognition to the Mopar under the FCA can be satisfy the automotive enthusiasts," added Pietro.
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| Rear side view of Jeep Wrangler CJ66 concept. (Picture from: http://adf.ly/1fRy9) |
The Wrangler variants is the most heavily modified and 14 customized Mopar rides and hundreds of Mopar accessory products on display at the Mopar's booth and become a magnet to the visitor of the event. Based on research conducted by Jeep, the Wrangler is a variant of the most heavily modified by Mopar. The amount is about 98 percent.
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| Pietro Gorlier, Head of Parts and Service (Mopar), FCA - Global, accepted Specialty Equipment Market Association (SEMA) Awards for a pair of popular FCA US LLC vehicles at the annual event today. The Jeep Wrangler was named the 'Hottest 4x4 SUV' for the seventh consecutive year and Dodge Charger has been named the 'Hottest Sedan' for the first time ever. (Picture from: http://adf.ly/1fRxDf) |
In America, the average Wrangler owner to shop in Mopar accessory products at least US. $850 and up from $700 in 2015. Whereas the Mopar competitors aplenty as seen at SEMA show. On average have ideas, competitive differentiation and quality.
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| Dodge Charger is the winner for the 2016 SEMA Hottest Sedan Award. (Picture from: http://adf.ly/1fRykc) |
SEMA's consideration as an American aftermarket association, which regarded the Jeep as a brand the most easily modified. "Good for daily or off road. No wonder got a special place in the hearts of the community," said Chris Kersting, SEMA president and CEO. *** [EKA | FROM VARIOUS SOURCES | FIAT CHRYSLER AUTHORITY]
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