Fuji Heavy Industries Ltd., a Subaru car maker presenting the most powerful of Subaru STI Performance concept sports car in the New York Auto Show 2015 event. The presentation of the concept was not just a show of technological excellence but also as a marker of a Subaru's new strategy in America.
Subaru STI Performance Concept. (Picture from: http://bit.ly/1MAMCx9) |
Subaru press release on Thursday, April 2, 2015 mentions the presence of a concept that signifies the three core businesses of Subaru's expansion plans. All three are after-market parts, car intact, as well as motor sport.
"Display technology and components of Subaru Tecnica International Inc. (STI), including STI suspension, additional brake, as well as the exterior. This is to signify the commitment of STI for sports cars," said Subaru.
Interior view of Subaru STI Performance Concept. (Picture from: http://bit.ly/1MAMCx9) |
This concept uses an EJ20 STI four-cylinder engine has a capacity of 2,000 cc which is currently used by the Subaru GT in the racing event in Japan. In May 2014 ago, Fuji Heavy announced its medium-term management vision. The business management Vision, titled 'Prominence 2020' aims to achieve sustainable growth of the company.
Rear side view of Subaru STI Performance Concept. (Picture from: http://bit.ly/1MAMCx9) |
Based on this vision, Fuji Heavy Industries set a vision of the company in 2020, which became a company that not only large in size but has a distinctive strength. To that end, FHI focused on two activities that strengthen the Subaru brand image and build a strong business structure. FHI also expanded value-added business, and increase tolerance to changes in the business environment.
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