The watch is now not just a timepiece, but also as part of the performance, and even prestige. No wonder so many watches options that sold with not cheap price.
Various models present in the market with a price range varies. In fact, luxury watches from famous brands that reputation and quality is reliable, the price will be very high. A watch can reach hundreds of millions of dollars.
Just like other objects, watches can be very expensive depending on the materials used components or workmanship techniques. "The main reason why a wristwatch to be expensive, it is because there is a technology developed, and that the cost is not cheap. Process takes too long," said Christhoper Long, Product Development Executive Director of Azimuth, recently.
Chris said, making process of the high quality watches could take up to three years. This is the time required for the completion of a watch between aesthetics and function. This lengthy process also includes the development of technology to create a high quality watch. "Do not forget, watches comprises of a lot of small parts made with the level of workmanship that is difficult," says Chris.
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| Left to right: Azimuth-Spaceship "Tiger Eye", Twin Barrel Tourbillion. (Picture from: http://female.kompas.com/) |
Chris also explained further, all the micro-sized components must be arranged with perfect order watches can work well. After that, there was a test done repeatedly to control and maintain the quality. It all makes luxury watches price becomes very expensive.
Of course, its own brand also affect the price of a luxury watches. With the same qualifications, a watch will have different prices. Brand also affect the prestige and consumer confidence in the quality. Through a marketing strategy that remains, brand awareness so strong and has a high value in the market. *** [EKA | FROM VARIOUS SOURCES | AZIMUTH | FEMALE KOMPAS | TRIBUN JABAR 18032013]
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