What Next After Blackberry 10 Officially Launched?

Maybe some say that this news is a bit late, but there is no harm if we show the news on this blog. After being suspended twice and filled with many doubts, BlackBerry 10 finally officially launched on Wednesday (January 30th 2013). This is the last attempt by Research In Motion the same day renamed the BlackBerry, to return to the world smartphone market competition.

When CEO of Blackberry Thorsten Heins went on stage, the warm welcome given the invitation that meets building in Manhattan, New York, United States. In his speech, Heins said BlackBerry 10 will bring consumers to another experience in communicating.

Thorsten Heins, CEO of BlackBerry at the launch event of BlackBerry Z10 and Q10. (Picture from: http://teknologi.kompasiana.com/)

In that day, Heins introduced two smart phones based on BlackBerry 10 operating system. The first is the BlackBerry with touch screen Z10. And the other is the BlackBerry Q10, which still retains physical buttons QWERTY which is characteristic of the BlackBerry phones.

Blackberry Q10 and Z10. (Picture from: http://strategimanajemen.net/)

BlackBerry has also introduced a new Global Creative Director, namely Alicia Keys. Despite the extraordinary acclaim and positive comments, but the floor of the U.S. had another opinion. Coinciding with the launch day, even BlackBerry shares fell 2 percent.

The investors found that competition in the smart phone industry is too tight and the BlackBerry will be difficult to compete with the two vendors market dominating Apple Inc.. and Samsung Electronics Co., which together controlled 92 percent of the smartphone market in the fourth quarter of last year.

It should be noted, though launched in New York, the United States, the availability of BlackBerry Z10 in the U.S. will be there in March 2013. While in other markets, such as the UK, most likely will be available on February 5, 2013. This indicates that the United States is only used as a place to release a smartphone, while the BlackBerry is more focused on other markets. This is quite reasonable because BlackBerry users in the U.S. continued to show a decline. Not only the individual user or consumer, but also corporations and federal government agencies that have been the largest user of BlackBerry handsets. *** [EKA | FROM VARIOUS SOURCES | WIRED | FIRMAN | KORAN TEMPO 4130]

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