King Camp Gillette. |
As existing, relatively expensive, razor blades dulled quickly and needed continuous sharpening, a razor whose blade could be thrown away when it dulled would meet a real need and likely be profitable.
In 1895, after years of trying, thinking and reject the discovery possible, Gillette suddenly had a brilliant idea while shaving in the morning. A shaver that is safe, inexpensive and with a sharp knife that can be discarded when it is worn. Gillette took 6 years to evolve ideas. During that time, technical experts say that it is impossible to produce steel is strong, thin, and cheap enough to be made commercially as a disposable razor.
Gillette safety razor blades. (Picture from: http://www.uh.edu/) |
The most difficult part of development was engineering the blades, as thin, cheap steel was difficult to work and sharpen. This accounts for the delay between the initial idea and the product's introduction.
Then in 1901, a graduate of MIT (Massachusetts Institute of Technology), William Nickerson agreed to try out the idea of Gillette. On 15 November 1904, with patent no. 775,134 were granted to King C. Gillette razor for the discovery of a safe place to shave.
Gillette safety razor blades. (Picture from: http://davidszondy.com/) |
Production began in 1903, when he sold a total of 51 razors and 168 blades. The following year, he sold 90,884 razors and 123,648 blades, thanks in part to Gillette's low prices, automated manufacturing techniques and good advertising. By 1908, the corporation had established manufacturing facilities in the United States, Canada, England, France and Germany. Razor sales reached 450,000 units and blade sales exceeded 70 million units in 1915.
In 1918, when the U.S. entered World War I, the company provided all American soldiers with a field razor set, paid for by the government. Production of the Gillette safety razor and shaving blades begin at Gillette Safety Razor Company started its operations in South Boston. The company continues in the present day as the Gillette brand of Procter & Gamble. *** [FROM VARIOUS SOURCES | SEPTI | PIKIRAN RAKYAT 11102012]