Apple Becomes Talkative by Following Current Market Trends?

APPLE iPAD MINI

Apple Inc. names often identified with innovations that lead the industry towards new trends. Just look at the emergence of the iPad 2 years ago that started the explosion of the tablet market. Based on data from analyst firm Strategy Analytic, in the second quarter of this year, the iPad is a tablet market leader with a contribution of 68 percent of total global tablet shipments.

But with the advent of Apple's latest tablet, the iPad Mini, on Tuesday, October 23, 2012, Apple's position is reversed. This time Apple instead of creating a new trend, but rather follow the trend by bringing up the tablet market with a small screen. It follows the steps other players such as Samsung, Google, and Amazon, which have launched their mini-sized tablet before.

iPad Mini mockup.(Picture from: http://appleinsider.com/)

New iPad Mini tablet will go on sale next week. In size, the iPad Mini has a screen size of 5.3 inches. It also has a screen diagonal landscape reached 7.9 inches, slightly larger than the tablet competitors. For display technology iPad Mini spans up to 178-degree angle of view with a screen resolution 1,024 x 768 pixels with 163 ppi.

iPad Mini has a slender body, which is 7.2 millimeters. "You can hold it with one hand and feels very light," said Phil Schiller, Apple's Director of Marketing, at the launch of the tablet.

Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif. on Tuesday. (Picture from: http://www.nydailynews.com/)

For the processor, the iPad Mini uses a A5 dual core processor, that processor is also used in the iPad 2 (released in March 2011). In terms of camera, the iPad Mini has a 5 megapixel rear camera and 720p HD front camera.

On battery, the iPad Mini is claimed to last up to ten hours. iPad Mini is not only available in the Wi-Fi version, but there is also a variant with a SIM card slot that has support 4G technology. This makes it capable of downloading at speeds up to 40-100 megabytes. For iPad Mini, Apple put a minimum price of U.S. $329 or about Rp. 3.1 million for Wi-Fi 16 GB version.

The company also announced a fourth generation iPad with a faster processor, plus upgrades to several products, including the 13-inch MacBook Pro and iMac desktop computer. *** [CNET | THE VERGE | RATNANING ASIH | KORAN TEMPO 4037]
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